Women’s Health Editor’s Choice Beauty Products, Winter 2025

“This formula promises to improve the appearance of undereye darkness in just one week. The secret? A time-released vitamin C that works its brightening magic for 12 straight hours. I’ve been using this for several weeks, and have absolutely noticed results in my chronically tired-looking eyes. And without any irritation. The tiny spatula applicator is a nice touch.” —Brian Underwood, beauty director

“Trendy bond-building treatments repair hair damage but take time to penetrate. Not this one, though—it works instantly. Just apply and rinse. The nozzle makes this easy to apply, and I’m pleased to say the formula worked wonders on my color-treated curls too” —Danielle Jackson, senior beauty editor

“First, there was glass skin. Then the trend moved to glass hair. Now, glass…lips? Makeup artist Mario Dedivanovic thinks so and added 11 shades of this high-shine gloss to his popular line. (Reminder: He was once Kim K’s go-to guy.) It has pomegranate extract, jojoba oil, and hyaluronic acid to lock in moisture.” —DJ

“Some cleansers leave my skin feeling tight, but this leaves behind nothing but softness. The texture is super creamy yet lightweight, and the the oats and aloe in the formula are perfect for my sensitive skin. It’s gentle enough to be my go-to for when I want a double cleanse.” —Sabrina Talbert, beauty assistant

“As someone who tries to prioritize sustainable shopping, this cream, which comes with refill pods, is a huge win for me. I use it in the morning and at night, and it leaves my skin plump thanks to the rich consistency. The zinc and copper gluconate in the formula also helps me keep redness at bay.” —ST

“As someone who’s prone to dry patches during cooler months, having extra moisturizing products in my skincare line up is a must. This two-for-one cream/serum hybrid contains ingredients like hyaluronic acid, niacinamide, and collagen peptides to lock in moisture while supporting my skin barrier. It has a supple finish that never feels sticky.” —ST

“My brows are fairly sparse in some areas, and this pigmented brow pen is my new go-to for filling them in. The 0.1mm-lined tip creates the appearance of fuller, natural-looking brows with minimal effort. Plus, it’s sweat-proof and waterproof, making it ideal for those intense workout sessions.” —ST

“The shiny look of a lip gloss with the ultra-moisturizing effect of a traditional balm. Brilliant It’s not too tacky or sticky, and it really gets the job done when your lips are in need of some extra love.” —DJ

“The cold weather hasn’t been very easy on my skin lately, so I recently swapped out a bunch of products for more hydrating formulas—and this one really delivers. Shake to “activate” before applying, and while it looks sort of like an oil-and-water kind of mixture, it has a very soft, non-greasy texture that makes the skin feel plump and bouncy. That’s likely due to the combo of hyaluronic acid and the other star ingredient, squalane.” —DJ

“Excessive oil is the bane of my existence all year round, especially on days that I wear makeup. But I’ve found that this little on-the-go roller is the perfect thing to keep with me when I need to blot off some extra shine. It’s made with halloysite clay, which mattifies skin without the messiness of a powder.” —DJ

“Lancome’s latest—a remake of its famous Advanced Genefique Serum—is a marvel of science based upon twenty-seven years of scientific research. The hero ingredient is Beta-Glucan-CM, which repairs the skin’s barrier and has an immediate plumping effect. My favorite part: it’s super hydrating and totally non-sticky. It’s likely you won’t need moisturizer after you slather this one on—I’ve been using it on its own during New York’s recent polar vortex and have been impressed by its ability to hydrate.” —BU

“Glass hair—strands that have a glossy, reflective finish—is all the rage on TikTok. And now, thanks to this super-hydrating mask, IRL too. I’ve been a fan of Gisou’s honey-based products for years, and this new moisturizing mask is no different. It leaves my thick, slightly coarse hair soft and shiny to boot.” —BU

“I love a good a toner pad: They’re convenient, mess-free, and easy to travel with. So you can imagine my excitement when I got my hands on this new launch from Innisfree. I deal with a lot of congestion and dead skin, so I try to use these a few times a week to make sure I’m exfoliating and keeping my complexion as smooth as possible. Also, the vitamin C isn’t irritating and the pads have so much product on them that just one is enough to take care of your whole face.” —DJ

“I have short hair, so I use a lot of styling products with heavy waxes—think gels, pomades, and heavy-duty creams. Every once in a while, I need a deep clean to remove all that buildup. This shampoo gets the job done, but never leaves my hair feeling stripped or bone-dry afterward. And the desert-inspired scent—pure heaven.” —BU